AFM 2025: The Global Film Market Returns to Los Angeles with New Energy
The American Film Market (AFM) is back in Los Angeles, and the global industry is paying attention. From November 11 to 16, 2025, the Fairmont Century Plaza will again host one of the world’s most important gatherings for film producers, financiers, distributors, and creative service companies. After several years of experimentation with venues and formats, AFM’s return to Hollywood’s doorstep marks a reset—and a renewal of confidence for the independent film sector.
A Global Marketplace Re-Energised
According to organisers, more than sixty countries have confirmed participation, with early commitments from major players such as STUDIOCANAL, Lionsgate, XYZ Films, and a wave of new exhibitors. The market’s exhibition space has sold rapidly, reflecting strong demand for in-person negotiation and networking after years of hybrid events. (AFM Official Announcement)
Industry publication Screen Daily notes that AFM 2025’s move back to Los Angeles re-establishes its proximity to the studios, agencies, and financiers that define the heart of the business. It’s a symbolic return to film’s capital city—and a pragmatic one, making it easier for global buyers and U.S. producers to reconnect in person. (Screen Daily)
LocationEXPO and Production Services in Focus
One of the most interesting expansions for 2025 is the growth of LocationEXPO—AFM’s dedicated showcase for film commissions, incentives, and production services. With over forty international locations exhibiting, this area is increasingly relevant for producers looking for cost-effective, incentive-driven shoot destinations. For Australian production companies and service providers, this offers an opportunity to promote local expertise and facilities to a truly global audience.
Given the ongoing investment in Australian studio infrastructure and the government’s recent production-rebate extensions, AFM 2025 could become a platform to attract international co-productions to Australian soil. Conversations at LocationEXPO are likely to include sustainability practices, digital workflow integration, and post-production partnerships—spaces where Australian talent excels.
Trends and Talking Points
Each year AFM’s conference series—The AFM Sessions—sets the tone for the year ahead. For 2025, the agenda reflects an industry in flux. Expect heavy discussion around:
- Streaming Economics – How global platforms are reshaping finance and distribution deals.
- AI in Production – Practical integration of generative tools for pre-visualisation, editing, and marketing, balanced against legal and ethical questions.
- Co-Production Models – The rise of cross-border collaboration as funding becomes more diversified.
- Post-Production & Sound Innovation – New workflows linking remote teams across continents.
For producers and creatives, these aren’t abstract trends—they’re guideposts for survival and growth in a competitive global ecosystem. The conversations in Los Angeles often filter down to policy and practice worldwide.
Opportunities for Australian Creatives
Australia continues to be a desirable production hub: world-class crews, competitive incentives, and strong IP protections. As AFM 2025 draws a record number of international buyers and producers, Australian companies can leverage their reputation for reliability and creative excellence. Whether you’re selling finished films, offering post-production and sound services, or seeking financing partners, AFM remains one of the few events where every element of the value chain gathers under one roof.
Even if you’re not attending in person, following AFM news streams and session recordings can inform your next moves—knowing who’s buying, what genres are hot, and where investment is flowing. Aligning your projects and services with these global currents positions you to collaborate, not just compete.
The Takeaway
AFM 2025 isn’t simply another industry expo; it’s a barometer for the independent film world. Its return to Los Angeles symbolises more than convenience—it represents renewed optimism for storytelling at every scale. For producers and studios in Australia and beyond, this year’s market is an open invitation to re-engage with the global conversation about what comes next for cinema.
AFM 2025 will be held November 11 – 16 at the Fairmont Century Plaza in Los Angeles. For details visit americanfilmmarket.com.
